WHO'S FRESH?
“Who's Fresh?” is the go-to page for discovering new and upcoming artists. We strive to keep up with the latest trends and introduce our audience to the best up-and-coming talent. Each month, we feature a new artist, giving them the spotlight and platform to showcase their work. We're passionate about helping diverse creatives reach their goals, and we're excited to see what the future holds for them.
FRESH ARTIST OF THE MONTH
Written by Breanne Gill
ArmstrongWW
If you're looking for an artist who shares your deep appreciation for music and truly understands its impact, ArmstrongWW is the perfect fit. With a musical journey that began at just six years old, his talents have matured and evolved, shaping the raw, emotional sound that defines his music today. The Cameroon-born, Houston-based singer and songwriter crafts addicting Hip-Hop/Alt/Soul tracks layered with personal insight, innovative production technique, and impassioned vocal projection. With the powerful combination of technical skill and unbound creativity, each piece of his discography is meaningful and wholly enjoyable, captivating listeners from all walks of life.
THE MUSIC
Although ArmstrongWW’s music is impactful solely based on its sonic capabilities, his lyrical and vocal storytelling capabilities pack that extra punch. To him, “music is the heartbeat of life itself,” and this philosophy carries itself through each and every one of his tracks. His discography takes us through anecdotes of hard truths, personal battles, personal victories, and societal dogmatisms, all while leaving room for listener interpretation. With its roots in hip-hop and soul, his tracks reflect and narrate both his own free-thinking attitude and the social fabric around him. Although this narrative style is rooted in tradition, he makes it his own by adding unexpected genre influences and unique euphonious vocal layering. ArmstrongWW’s music challenges and engages listeners, prompting them to reflect on the deeper messages woven into every track, creating an experience that resonates on a personal and universal level.
What’s Next?
As someone deeply involved in community work, ArmstrongWW’s future holds both personal musical aspirations and reciprocation to the music community. While currently working with mentors, labels/distributors, and the creative community, he soon aspires to create an artist management organization to help uplift independent artists and their stories. Creatively, he is continuing to craft new sounds and stories to share and inspire his audience. If you don’t follow him already, make sure to check out his socials for the latest news, upcoming releases, and more — you won’t want to miss the next chapter in his evolving musical journey.